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You've landed in Danaville. This site is something of a personal knowledge base. Mostly a home for notes about my day-to-day discoveries in the digital world. While some tips may seem obvious (we learn a new thing every day right?), hopefully you'll find a few of them informative and perhaps useful in your own tech travels!Read more about me »

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Tips for Choosing a Domain Name

November 3rd, 2009 by danalwebb received No Comments »

 

There are many websites with articles giving different aspects of advice about how to choose a domain name. This is a very important step and should be done early in your business development cycle. It will give you portability of your site should you need to change hosts; avoiding the loss of links and search engine placement.

So how to decide on a domain name ……

dot what?
  • If you have an aspirations at all to operate across more than one country, then you must consider acquiring the “.com” of your domain. Be serious: avoid .bz, .ws – type names if possible – they sound tacky.
  • If you are going to be a local business, then you should have either the country code domain (eg: .com.au) or local hosting. Either will be enough to ensure that you appear on local versions of search engines. Without it you will be struggling to maximise your appearance on search engines. However don’t include a location in the domain itself, it may limit you later. Alternatively, buy the variations as well as the location dependent name.
keyword or brand?
  • Do you go for mobilephone.com or virgin.com? The short answer generally is if you have a limited budget to build a brand, go for the keyword. Some experts say avoid the keywords – the domain name often ends up too long. Think of google, flickr etc. Personally I like the brand idea – more discussion
make it memorable
  • keep it short and don’t misspell if it is a real word – eg: if you want a yoga website, and all the yoga names are taken, don’t go for yoger!
Many minds make for a good domain name
  • Use your friends – ask around, bounce ideas off them, listen to their ideas – many a good idea has been offered in jest.
don’t spend too much
  • Don’t pay big bucks on a name. Rather spend the money building your brand.
  • Don’t get carried away buying too many names – you have to pay for them every year and if you let them expire they could get snapped up opportunistically by others who hope to profit.
It is gone but I really want it
  • www.deleteddomains.com could help if you insist on having a domain that was already registered.
  • A second hand domain could have the benefit that it may already have good linkages and search engine placement. Use www.alltheweb.com to see who is linking to that site. A long time ago, my first domain name was for an area that several years later I no longer wanted to work in. There was valuable content on it and it was one of the first covering that sort of knowledge so it had a good search engine placement and history. Someone wanted to buy it. I was happy to not be responsible for it anymore as the content was becoming out dated. However it was bought purely for it’s existing status – it is now covered in advertising and still has no major content update, let alone a style update! And I feel like it was my reputation out there!
Plurals, Prefixes – my, the etc
  • If you cannot get the name that you want and buy the plural or a prefixed name, then that must become your brand name – always advertise it as such. If you are “thedogparlour”, then your advertising must always say “thedogparlour”.
Check trademarks and similar names or usage
  • You don’t want to find that a porno star has a similar name. Google the suggested names, similar versions, the related keywords and see what comes up.
  • Check trademarks in at the very least, your country and the US.
  • USA – http://www.uspto.gov/
  • UK -http://www.ipo.gov.uk/

Tips for a more popular blog

October 26th, 2009 by danalwebb received No Comments »

1. Write posts that is hot to be read right now.
2. Bookmark your site to social bookmarking websites, i.e. digg, del.icio.us, reddit
3. Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
4. Break news.
5. Post regularly.
6. Make groups like Google and Yahoo groups, and then include your URL in it – not spam alike
7. Share your expertise generously so people recognize it and depend on you.
8. Write short, pithy posts.
9. Encourage your readers to help you manipulate the technorati top blog list.
10. Include polls, meters and other eye catchy.
11. Have an e-mail signature and put your URL in your signature when contacting someone through e-mail.
12. Join mybloglog, its a good way of socializing.
13. Make your RSS subscribe button very noticeable.
14. Use a top commentators plugin to improve comments.
15. Be controversial.
16. Be original.
17. Become top commentator on big traffic blogs.
18. Write about Google, Digg and other hugely popular sites.
19. Use images in your posts.
20. Make a fresh design.
21. Answer your email.
22. Digest the good ideas of other people, all day, every day.
23. Be patient.
24. Give credit to those that inspired, it makes your writing more useful.
25. Create a lens and highlight your best posts.
26. Make a content that is worth buying but you give it free – it attracts loads of people.
27. Place alt tags – Placing an alt tag on your pictures will surely help you get a higher Search Engine ranking.
28. Write about making money.
29. Share your knowledge.
30. Use the sociable plugin, It ads all the known bookmarking websites and puts it in your posts. This makes bookmarking easier for your readers.
31. Try and become a guest poster on a popular blog. Be persistent
32. Submit your best and longest posts to article directories.
33. Use Blogrush.
34. Use Technorati.
35. Encourage your readers to digg your posts.
36. Make your blog as different as possible.
37. Never copy posts.
38. Make your SEO as good as possible.
39. Submit Themes, with your link on it.
40. Leave your footstep in forums.
41. Add a sitemap, This helps search engines recognize you more.
42. Redirect your 404 page, Redirecting it to your homepage would help lost visitors.
43. Ping your blog every after you write an article – try Ping-O-Matic
44. Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
45. Post your photos on flickr.
46. Write eye catching blog post titles.
47. Use correct grammar.
48. Use YouTube and other video sites to market your blog.
49. Use social networking buttons, on all posts.
50. Admit your faults.
51. Be honest.
52. Spend entire days focusing on nothing but getting more traffic.
53. Write long, definitive posts.
54. Write about blogging.
55. Don’t interrupt your writing with a lot of links.
56. Write stuff that people want to read and share.
57. Pull off some jokes from time to time
58. Add translations
59. Never give up.


What Microsoft doesn’t tell you about Window...

October 24th, 2009 by danalwebb received No Comments »

 

OVERVIEW

* Cannot "upgrade" from Windows XP– only from Vista. XP users will have to do a full-package clean install
* To upgrade from Windows XP to Windows 7 with XP-compatibility will cost users $299
* Significant incompatibility with Windows XP
* Only the pricier versions offer an XP-compatible mode
* Twelve confusing releases to choose from, with hidden "gotchas" in eight of them
* Doesn’t really bring anything new to the table, nor give users a reason for upgrading from Windows XP– especially at a $299 price tag

Questions of the day:
* Is Micro$oft trying to force loyal XP users to upgrade to a package they neither want nor need– and charging them through the gills to do so?
* What makes Micro$oft think that an operating system is worth the price of a new computer?

 

WINDOWS 7
The top topic in the computer world this week is Windows 7.

The following information is gained from tech reports and manuals. As far as I am aware, the following information is reliably accurate.

 

TYPICAL MICRO$OFT CONFUSION
As with past releases, instead of releasing one version that applies to everyone, Micro$oft has once again seen fit to put out SIX releases (12 if you count the OEM release. More about these later).

Of course, this causes considerable headache for the customer trying to figure out which version to buy– and for the salesman who have to repeat the same information over and over. Thus this article.

The six primary versions:

Home Premium: Upgrade and full
Professional: Upgrade and full
Ultimate: Upgrade and full

The OEM version is available only in FULL… but comes in separate 32 bit and 64 bit versions (the retail packages contain both).

So that’s right… twelve confusing versions. Enjoy!

 

TYPICAL MICRO$OFT PRICING
The price of Windows 7 ranges from $119.99 for the "Home Premium Upgrade" version to $319.99 for the Ultimate Full Version. This is about DOUBLE what Apple charges for a similarly-configured OS X Snow Leopard package. It’s pretty obvious that the company continues to fail to recognize the financial status of the typical Windows user… or the needs of the public in general.

 

BEWARE THE PR
Despite Micro$oft’s much promoted "can run XP programs!" propaganda… no, you really can’t. Well, you can, but…

Only the Professional and Ultimate versions have the ability to run XP. The Home versions do not.

In order to get the P/U versions to run XP items, you have to download an XP virtual system which ties in to the W7 version. The operating speed of this virtual system as well as disadvantages haven’t been reported yet (beta testers are largely sworn to silence)… but one can only imagine.

W7 is an entirely new concept, reportedly highly XP-incompatible. This is unfortunate, especially considering that for most people… XP works just fine (well, as fine as Windows has ever worked, anyway).

An OS that isn’t XP-friendly right out of the box might be considered by some as an excellent opportunity to consider migrating to Linux, especially with the recently-announced IBM-adoption of Ubuntu and the professional support this predicts. Others are migrating to Apple, which sales have reportedly increased dramatically.

 

BEWARE THE VERSIONS
Right out of the box, Windows 7 is an upgrader’s nightmare.

1. You cannot upgrade from Windows XP. Only Vista installations will upgrade.
2. The FULL version costs almost twice as much as the upgrade.
3. Installing a FULL version requires wiping your entire Windows system (as well as existing utilities and program settings) and installing W7 from scratch.

This is not exactly endearing to Micro$oft customers. A Micro$oft OS that can’t upgrade their most popular OS in history? Major blundering mistake. Predicted results:

1. People will just stick with XP
2. People will migrate to Linux– which is FREE (simple download)

In truth, the only real reason these days to not upgrade to Linux is gaming. When it comes to business, just about anything one could want is available in Linux– online– FOR FREE.

(Yes, I know I’m mentioning Linux quite a bit here. Interesting, isn’t it… that Micro$oft’s latest wonder toy is becoming Linux’ strongest argument.)

 

BEWARE THE OEM VERSIONS
Highly touted are the OEM versions, which can cost considerably less than the "retail" versions. While attractive up-front, what most people don’t know is:

1. The retail versions are licensed for up to 3 computers (which does reduce the cost-per-computer a bit and is a smart marketing move)
2. The OEM versions work on only one computer. Once that serial number is registered, it cannot be used on another computer.

And yes, this means that if you change your motherboard or purchase another computer that doesn’t include an OS, you are up a creek without a paddle. Your OEM W7 will not work. Yes, if you blow out or replace a motherboard, you can pick up the phone and contact Micro$oft and they will issue you a new key. But if you have a desktop and a laptop and you need to use Windows 7 on both… you can’t do so. You’ll need to purchase the retail version anyway.

So in short, the OEM version is a really, really bad deal. In the long run, you probably won’t save money going with the OEM version. And good luck EVER finding the retail version on sale… at all.

 

NOT ALL THAT IMPRESSIVE
To learn more about W7, I purchased a book that shows all the ins and outs of Windows 7 and has a nifty chapter on all the "new features". As I read through the list of supposed goodies– despite the fact that most would call me a serious "power user"– all I got was "don’t need that… don’t need that… for SURE don’t need that… no value… not enough… too little too late…" etc etc etc. In truth, there wasn’t a single new "feature" in Windows 7 that impressed me all that much. Most importantly, there wasn’t a single feature that will change the way I use my comptuer. My guess: most XP users will feel the same way. In the end, I think the major impression will be the same that has existed with Vista, namely: "Why should I spend $300 to upgrade when XP works just fine?"

The next question of course will be, "If my XP stuff is going to be incompatible YET AGAIN with Micro$oft’s own OS… why not switch to a new OS entirely and put an end to this run-around?"

 

BOTTOM LINE
The bottom line is that if you update to Windows 7 from Windows XP, you are going to wind up spending $300+ for the privilege. I don’t know what marketing genius ever came up with the idea that an OPERATING SYSTEM is worth $300… but that may be one of the reasons so much software piracy goes on these days, and why many people take the opportunity to just upgrade to a new computer that comes with the OS already installed (thus bypassing Micro$oft entirely).

Some day, in a Utopian world where people actually have common sense, Micro$oft is going to realize that an operating system is worth $49.95 for a 3-user version (uh… like Apple)… that they only need sell ONE version that meets all needs (uh… like Apple)… with their OS being backward-compatible for prior software (uh… like Apple). If they ever do so, they may be amazed to discover that their sales significantly increase (uh… like Apple. Hmmm, are we seeing a pattern? WAKE UP MICRO$OFT!!!).

Until that day, Micro$oft seems doomed to keep making the same ME / Vista blunder, trying to sell overpriced, badly-behaved, incompatible OS updates that few people actually want or need. As long as M$ continues to make these OS blunders, they will continue to get bad reviews, people will resist upgrading– and more and more people will convert to Linux or Apple just because they’re tired of the incompatibility and runaround of a product line that hasn’t really expanded our computing horizons in the last five years.

 

SUMMATION
Considering the historically bad M$ OS releases (ME and Vista) as well as serious backward-incompatibility, Windows 7 probably should not be considered a good investment at this time. In truth, it is probably time for businesses and even hobbyists to strongly consider whether they can switch to Linux for less cost and considerably less headache. Linux has remained stable, virtually virus-free and backward-compatible since its inception. Maybe Micro$oft needs to learn a thing or two from the Linux / Apple playbook. I doubt that will happen… so it will be interesting to see what the market does over the next five years, when people finally start realizing that they’re tired of being bent over the Windows barrel.

To Micro$oft: you’re stuck in a rut, you’re charging too much for your product, and we’re tired of having our software outdated with each release. The company needs to start thinking about actually improving the product (not just adding needless bells and whistles), working smarter, and striving toward a product that actually increases our computing ability while retaining compatibility with past products.